Abbey Road Studios - Relaunching the most famous recording studio in the world
Abbey Road Studios is perhaps the most famous recording studio in the world.
Having had a long and productive relationship with Universal Music, Rabbit and Hare was recommended to Abbey Road Studios to re-invigorate and optimise their website.
Originally launched in 2015, user feedback prompted the client to make fundamental changes to their site. The Navigation was confusing, the Home page was uninspiring and their visual style was inconsistent.
The Home page needed to direct artists, business clients and fans to relevant sections of the site and overall, there was a desire to convey a more contemporary and dynamic brand image.
The design process began with site-wide navigation and the Home page. Two initial creative routes were presented, one very much on-brief an on-brand, and another that pushed the boundaries of both the client’s expectations and the technical possibilities.
There were multiple design development rounds, with close client engagement via face-to-face meetings and conference calls. Our aim throughout was to be both supportive and consultative; responding quickly to any required changes, whilst offering expert advice and being a ‘critical friend’.
This open, collaborative approach resulted in a design that delivers a highly engaging user experience, a much better insight into the workings of the studio and clearer promotion of their many services.
We pushed hard for the new home page to have as much visual impact as possible; with close-up stylised photography, bold typography and a video taking viewers ‘through the doors’ of the world famous Abbey Road Studios.
We signposted new services, updated the presentation of the news section, added a Twitter feed and embedded Spotify playlists.
A behind the scenes, fan engagement section was also created to display content from Instagram, YouTube, The Abbey Road Shop and the ‘Abbey Road crossing cam’.
We were responsible for design concepts, UX and UI, photography, photo-manipulation, video (from concept to edit), page optimisation and front-end and back-end development.