In 2017, the RBS fraud team asked us to produce a number of short videos to create awareness of the different types of banking frauds that their customers needed to be aware of.
Business fraud is a complex and fast moving problem, with fraudsters constantly adapting their scams to try and stay one step ahead of the banks.
Vishing (voice phishing or telephone fraud) is a technique used to gain banking details such as card numbers or PIN codes. In recent years, investment in fraud prevention technology has significantly reduced the number of Vishing cases; so in response, fraudsters have adapted their tactics.
Instead of asking for personal information, they call pretending to be from the bank’s fraud prevention team, saying that the customer’s account has been suspended due to suspicious activity. They then ask the customer to make a “test” payment into a holding account to make sure their own account is still working.
Videos created for the RBS and NatWest websites, YouTube channels and banking fraud conferences, use simplicity and clarity to hit their message home. In less than two minutes, the videos demonstrate how the scam works and explain exactly what the customer needs to do if they think they are being targeted.
From an initial briefing meeting, we devised four creative concepts and once a route was chosen, we wrote the script and developed a detailed storyboard. Following sign-off, we produced an animatic edited to a voice track, to ensure the client was 100% happy before going into the production phase.
We were responsible for concepts, scripting, storyboarding, animatics, casting and crew, locations, music, sound, motion graphics, grading and edit.
The videos were published at the end of 2017 and by March 1st 2018, had already been viewed XXX times.