Covatic
Ad tech and media
Strategy, Brand narrative, UX, UI, Website build
Clarifying a privacy-first advertising platform for scale
Brilliant technology. Nobody could tell the story.
Covatic had the numbers to back a serious conversation. Over a billion installations, 100 million monthly active users, and partners like Sky delivering 1.5 billion ad impressions through its privacy-first, cookie-less platform. The problem wasn't the product. It was the website. The existing site didn't reflect the refreshed brand, the sharper narrative, or the calibre of the customers already on board. A V1 site was needed that could land the proposition clearly with publishers, broadcasters and audio platforms.
Brand, narrative and full website build
We worked with Covatic to translate a complex technical proposition into a clear story for a non-technical buyer. That meant rewriting the hero, shaping the product section around five core capabilities, and structuring Uses and Value around real user stories and case studies rather than feature lists. The technical section was simplified with infographics and data flow explainers, supported by deeper resources for the audiences who needed them. We designed and built the site responsively, with SEO, performance and security built in from the start, and a CMS chosen for ease of management and future scale.
A platform that finally looks the part
Covatic now has a site that matches the ambition of the business. A clear narrative for new conversations, a structure that makes the technology easy to understand, and a foundation built to scale as the platform grows into new markets and formats.
