Castrooms
Music and live events
Strategy, Brand, Motion, UI
A new brand for live music, streamed
A product people loved, a brand that didn't land it
CastRooms built something genuinely new. Real-time, immersive live streaming for music events, with Videocrowd technology that puts remote audiences inside the venue. The product worked. The brand wasn't carrying it. The logo, the language and the positioning weren't doing enough to set CastRooms apart from generic streaming platforms or communicate what made the experience different: the crowd, the interaction, the feeling of being there.
Brand strategy, identity and visual system
We ran a full brand strategy from the ground up. Purpose, mission, proposition, values, audience and positioning, all shaped into a single clear story. We built out the tone of voice with principles, do's and don'ts, social guidelines and a tagline that could travel. On the visual side we refreshed the logo and mark, rationalised the colour palette, brought in complementary brights to make headlines pop, and paired the slab with a more scannable sans for readability. The system was then tested across key touch points including social and website.
A brand that matches the energy of the product
CastRooms now has a brand that feels as alive as the events it streams. A clear story for sales conversations, a visual system that stands out in a crowded space, and a foundation the team can keep building on as the platform scales.
