MobilityPlus
Mobility and accessibility
Strategy, Brand, Tone of voice, UX, UI, Website build
Modernising accessibility for the UK's market leader
A trusted brand with a site that didn't show it
The existing website was more than eight years old. It no longer reflected the quality of the products or the care behind the service. For people making important, often sensitive decisions about their independence, the friction wasn't just inconvenient. It was a reason to leave. We asked whether the problem was really the site, or whether people just didn't feel safe enough to reach out at all. That question changed the brief.
Strategy, brand and accessibility-first design
We repositioned the business from product-led to people-led. New brand model. New tone of voice. A calmer, more reassuring experience built with accessibility at its core. Every decision was made with one question in mind: does this help someone feel confident enough to take the next step? The platform meets WCAG 2.1 AA standards and was built for PageSpeed performance from the ground up.
Designed to support confidence and independence
Brand, language and experience working together. The new platform meets customers at an important moment in their lives and doesn't let them down. It also gives the business the analytics, CRM and marketing foundations it needs to keep growing.
