Fandation
Music, data and privacy
Strategy, Brand, Tone of voice, UX, UI, Website build, Pitch deck
A launch-ready brand for a new category in fan data ownership
A complex idea that needed a clear story
Fandation is a subscription platform that lets artists legally own and manage their fan data through customisable privacy policies. Built by Reverb Data, it sits at the intersection of music, data and regulation. The challenge wasn't just a brand or a website. It was turning a legal and technical proposition into something artists, managers and partners could understand, trust and advocate for in a single conversation.
Brand, narrative and full website build
We led the creation of the Fandation brand from the ground up. Purpose, positioning, values and tone of voice, shaped into a narrative that held legal rigour and accessibility in the same breath. From there we designed the visual identity, the public website, and key UI components for the product itself. We also built a full pitch deck to support investor and partner conversations, keeping the story consistent at every touchpoint.
A credible platform in an emerging category
Fandation launched with a clear, confident presence in a space that's often misunderstood. Brand, site, product UI and pitch materials working together as one system, giving Reverb Data the foundation to move from concept to market with confidence.
