Jamie Oliver
Food, lifestyle and FMCG
Campaign design, Landing pages, Banner production
Campaign creative across Jamie Oliver's brand partnerships
A brand powerful enough to lift the brands it partners with
Jamie Oliver is one of the most recognisable names in food, and the partnerships he lends that name to come with real expectation. Each tie-up is its own campaign, its own audience, and its own creative challenge, but all of them need to feel consistent with the Jamie Oliver brand while doing the job of the partner behind them. The work needed a studio that could move quickly across landing pages and banner suites, brand by brand, without losing the warmth and confidence that makes the tie-ups work in the first place.
Campaign production across a roster of household names
We produced landing pages and campaign banner suites across a run of Jamie Oliver brand partnerships, including Renault, PG Tips, Philadelphia, Bertolli, Colgate, Hotpoint and Robinsons. Each one wrapped its own creative concept, tailored to the partner's objectives and the audience they were trying to reach, from festive calendar moments through to always-on acquisition campaigns. The work ran across multiple formats and sizes, built to ship into live media plans quickly and hold up across the full placement mix.
Creative good enough to earn an invite to the Christmas party
Brand tie-ups only work when the creative does right by both names. The work we produced across the Jamie Oliver portfolio gave each partner a campaign that felt genuinely co-branded, not bolted on, and gave the Jamie Oliver brand a consistent production partner for the cadence of live campaign work. The relationship ran long enough, and close enough, that we ended up on the guest list for the Christmas party. Which in agency terms is about as good a credential as you can get.
