Universal Music Group
Music and media
Brand, Naming, UX, UI, Content, Web design and build, Pitch and presentation
A long-term creative partner to Universal Music Group
A business the size of the music industry itself
Universal Music Group is the largest music company in the world, and the work a group that size needs from a creative partner doesn't fit into a single project. It spans labels, platforms, internal teams, startup programs, corporate initiatives and the daily output of a business shaping how music gets made, released and discovered. What UMG has needed, over more than a decade, is a studio that can turn up across all of it. We've been that studio.
Brand, platform and content work across the group
We've worked across Universal's consumer platforms, including uDiscover Music and Digster, from pitched redesigns and CMS reviews through to ongoing campaign and editorial support. On the editorial side we've supported Sinfini Music, Decca and Mercury Studios with brand, sales and campaign work. We've designed and built UMusic Lift, the group's startup education platform, from name and brand through to full UX, UI and content system. We've taken UMG Connect through a refresh to align with Lift, and developed new identities for Ignite and Pulse. Alongside the platform work, we've supported the Digital Innovation team across pitch decks, strategy presentations, commercial technology communications, artist-facing tools like Oscil8 and Marcam, and internal initiatives across Track Rec, EMI Archive, and the Corporate Portal rebrand. Whatever the shape of the brief, the job has been the same, make the work clear, credible and ready for the audience in front of it.
Ten years inside the world's biggest music company
The relationship has lasted because the work has landed. Across labels, platforms, internal teams and innovation programs, UMG has a studio that knows the business, understands the audience and turns up with the right answer at pace. A decade of work that's helped Universal Music Group communicate, educate and launch across every corner of its portfolio.
