Findmypast
Ancestry and family history
Campaign design, Landing pages, Banner production, Email, Video
Campaign creative for one of the world's leading family history platforms
History moves in seasons. The creative had to move with it.
Findmypast holds one of the largest collections of historical records in the English-speaking world. The business runs in campaign cycles, tied to the moments that matter most to the people using the product. The release of the 1939 Register. The centenary of the Somme. Anzac Day. The Victoria passenger lists. The suffragette anniversary. Each one a window where interest spikes and the marketing has to be ready. The work needed a studio that could turn campaigns around quickly, across landing pages, banner suites, email and video, without losing the tone the brand had built with its audience.
End-to-end campaign production across every major release
We produced creative across the full seasonal calendar. Landing pages for the America, Somme, Ireland, Anzac, Victoria and Military campaigns. Always-on creative for acquisition and retention. Banner suites tailored to family tree, USA lists and Royal landings. Email templates for free-access offers, FOMO remarketing and new-customer flows. Short-form video covering generic timelines, testimonial films, USP explainers and family tree storytelling. Each campaign wrapped its own concept, but everything sat inside a consistent brand system so the cumulative effect built Findmypast's presence rather than fragmenting it.
A studio built around the rhythm of the business
Family history marketing doesn't stop. The next anniversary, the next record release, the next reason for someone to come looking for their past is always on the horizon. The work with Findmypast was about being a production partner that could meet that rhythm, campaign after campaign, across every channel the business needed to show up in.
